A Quick, Free And Easy Way To Find Your Own Niche Market.

I’m sure your aware of the awesome power of locating your very own profitable gap in the market, that elusive and profitable niche market, So how can you find a profitable niche market to start building your business around?.

We know that an ideal niche market is one where there is an interest from a small but sizable group of individuals ‘niche market’, this should ideally be a market niche left largely un-served by the masses.

There is a knack to finding profitable niche markets, but it’s a knack that can be learnt, you don’t need to be something special to do this, there is a simple process that anyone can follow

The knack to locating your own successful niche market simpler than you might think, one of the methods I use is to look at the fringes of a larger market for unfulfilled areas. For example, what about a mini site offering a guide aimed solely minimalist decorating, (just an idea)

Step 1.

Probably the best place for any new Internet marketer to start is with something they already know about, although you don’t have to start here, you will probably find things much easier and quicker if you work in a field in which you have some experience. Consider your interest and expertise or perhaps your hobbies, and try building your research for your first project around them.

Step 2.

So by now you should have at least 1 market (interest, hobby, job etc.) written down, for ease we’ll call these your main markets. The next step I use, is to open up ‘Google keywords tool’, its free, just Google it. Now enter your main markets into the Google keywords tool one at a time check the ‘use synonyms’ box and click ‘get keywords ideas’, now take a keyword which has less relevance to your original keyword, but still makes sense. For example, if your main market was plumbing, you might have ‘learn bathroom plumbing’.

Now obviously ‘Plumbing’ would have thrown up millions of sites, 61,900,000 to be exact, not really what you would call a niche market, however ‘Installing a bathroom’ returns sites totalling 269,000 do you see how this works, within just a few minutes you can have the start of you first possible niche market, or you could take the procedure even further until you find something that works or until you find a market small enough to serve and obviously big enough for you to profit from.

Step 3

Now we’ll move onto researching the competition in your chosen niche market and why some competition can actually be a very good thing, so don’t fall into the usual trap which many so called gurus teach, marketing to a competition free market is more often than not a waste of time,

Remember if the market is so small and with no competition the chances are area will not be viable or indeed profitable, that’s not to say that it won’t become so in the future, but for now let’s stick to the quickest way to profit through niche marketing.

The tool I use to do the next bit of research is ‘WordTracker’s Free Keyword tool’. I’m sure your aware of this software so I won’t go on about it. Just enter your keyword or phrase into the software, and wordtracker will produce a list of relevant keywords which you can use for the next piece of research. Wordtracker analyses data from a number of smaller search engines, although this isn’t Google, the figures tend to be relative. When researching your keywords using this tool you should be looking for keywords with a count of over 30.

At this point you should have a list of good keywords related to your chosen niche market. Now you need to do some research on you competition to establish how profitable they are (how profitable this niche is, or could be), For this step I use another free software, the company which market this software offer a paid and a free version, the free version will do everything you need at this stage. It’s called ‘Traffic Travis’, (google it), enter your keyword list into the Traffic Travis software to establish how many people are bidding on keywords from your list, in the PPC market. I’m not suggesting that you dive into PPC advertising, this research is only done to determine whether people are willing to pay money constantly to have their ad appear for those keywords. The premise is that if they are, then the keywords themselves must be profitable!.

There you have it that’s basically the quickest way you’ll find of locating a profitable niche market, Try not to over complicate things, as in my experience you’ll get board fast and give up. Stick to what I’ve told you here, research 2 or 3 ideas at a time if you can. I recommend you check traffic-travis over the following week or two before you make your decision on which niche to get into, see if the same websites are consistently bidding for the same keywords, and if they are you’ll have a pretty good idea about the profitability of the niche market before you get into it.

I hope this article helps some of you cut through some of the junk.